{"id":3028,"date":"2022-06-29T16:12:29","date_gmt":"2022-06-29T16:12:29","guid":{"rendered":"https:\/\/www.bizonlinemarketing.com\/?p=3028"},"modified":"2022-06-29T20:11:04","modified_gmt":"2022-06-29T20:11:04","slug":"3-datos-psicologicos-para-aplicar-en-marketing","status":"publish","type":"post","link":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/","title":{"rendered":"3 Datos Psicol\u00f3gicos para aplicar en Marketing"},"content":{"rendered":"\n

La psicolog\u00eda en marketing es el uso de t\u00e9cnicas o estrategias que buscan entender el comportamiento de los mercados y de las necesidades de los consumidores. Su prop\u00f3sito final es descubrir las motivaciones y gustos de los consumidores para crear productos que se ajusten a estos.<\/p>\n\n\n\n

El uso de la psicolog\u00eda en mercadeo apareci\u00f3 en los a\u00f1os 80 tard\u00edos<\/a>, desde ese momento dos \u00e1reas de conocimiento se han unido para el desarrollo de las ventas. En este art\u00edculo les compartimos tres aportes de la psicolog\u00eda que enriquecer\u00e1n su estrategia de marketing.<\/p>\n\n\n\n

1.  La est\u00e9tica es importante a la hora de vender<\/h2>\n\n\n\n

Seg\u00fan estudios realizados por la Universidad de Rochester en Nueva York, el cerebro utiliza m\u00e1s del 50% de su capacidad<\/a> para procesar la informaci\u00f3n visual. <\/p>\n\n\n\n

\"Infograf\u00eda
El color cambia nuestra manera de percibir las cosas<\/em><\/figcaption><\/figure>\n\n\n\n

Es curioso si lo comparamos con el tacto, que solo utiliza 8% y mucho m\u00e1s para el o\u00eddo, con el cual utiliza solo un 3%. Esto quiere decir que la importancia de los detalles visuales es realmente considerable.<\/p>\n\n\n\n

Uno de los elementos que la psicolog\u00eda del marketing ha estudiado son los colores. Cada color transmite un mensaje diferente<\/a>, ya sea individual o en conjunto. Algunos colores que los expertos recomiendan utilizar son: <\/p>\n\n\n\n

El azul transmite confianza, seguridad, inteligencia y calma, por esto es utilizado en compa\u00f1\u00edas de seguros, comunicaciones, hospitales o marcas de autos.<\/p>\n\n\n\n

El amarillo transmite alegr\u00eda, efusividad, amistad, extroversi\u00f3n y calor, por este motivo es utilizado en proyectos de verano. Adem\u00e1s, combinado con el rojo, transmite hambre, cosa que las franquicias de comida aprovechan.<\/p>\n\n\n\n

Dependiendo del mensaje que se desea transmitir se puede jugar con las paletas de colores y utilizarlas en logos, est\u00e9tica de redes sociales y cualquier pieza gr\u00e1fica que la empresa quiera crear.<\/p>\n\n\n\n

2. Las personas quieren sentirse especiales y \u00fanicas.<\/h2>\n\n\n\n

Actualmente el marketing se enfrenta a un gran flujo de competencia que proviene de m\u00faltiples canales digitales. Esto ha hecho que captar la atenci\u00f3n de los usuarios sea cada vez m\u00e1s dif\u00edcil.<\/p>\n\n\n\n

En este contexto, la personalizaci\u00f3n juega un papel importante<\/a> dentro de las estrategias porque puede ser el factor que cautive a su p\u00fablico objetivo.<\/p>\n\n\n\n

Para conseguirlo, primero hay que conocer los gustos, intereses y necesidades individuales de dicha poblaci\u00f3n. Una vez hecha esta investigaci\u00f3n, se recomienda plantear estrategias y acciones que permitan brindar productos y contenidos acordes con cada persona.<\/p>\n\n\n\n

En este sentido, el nuevo protagonista de las campa\u00f1as son los consumidores y no el producto. <\/p>\n\n\n\n

Por ejemplo, frases que lleven la palabra \u201cexclusivo\u201d pueden atraer a las personas, porque les hace sentirse parte de un grupo selecto, es como ser un cliente \u201cVIP\u201d. Mientras que la palabra \u201cLimitado\u201d puede transmitir la idea de \u201cno todos lo tienen, por eso yo debo tenerlo<\/em>\u201d.<\/p>\n\n\n\n

3. La curiosidad, el eje de la motivaci\u00f3n<\/h2>\n\n\n\n

La curiosidad es una caracter\u00edstica psicol\u00f3gica que motiva a las personas a adquirir m\u00e1s informaci\u00f3n acerca de lo que les interesa. Por su naturaleza, el ser humano est\u00e1 en constante b\u00fasqueda de respuestas a las situaciones de su vida. <\/p>\n\n\n\n

\"Imagen
La curiosidad, aunque no se manifiesta tanto como en un ni\u00f1o, nunca desaparece<\/em><\/figcaption><\/figure>\n\n\n\n

Por esto recomendamos usar factores que generen curiosidad y  que utilicen el llamado a buscar el  por qu\u00e9.<\/p>\n\n\n\n

Para implementar este factor se puede empezar por plantear preguntas que llamen la atenci\u00f3n y enciendan el rol de investigador de la persona. Por ejemplo,  puede usar datos, listas, y t\u00edtulos misteriosos. <\/p>\n\n\n\n

En tiempos modernos, la informaci\u00f3n fluct\u00faa a gran velocidad en internet; los usuarios deben repartir su tiempo para compensar la gran cantidad de informaci\u00f3n que llega a sus pantallas. Esto genera que el rango de atenci\u00f3n se vea comprometido y que cada usuario decida si quiere consumir un contenido en cuesti\u00f3n de segundos. <\/p>\n\n\n\n

Es por esto que  le aconsejamos que los materiales que produzca sean lo suficientemente atractivos para cautivar la atenci\u00f3n en los primeros 30 segundos<\/a>, si no es as\u00ed, tal vez sea dif\u00edcil tener una segunda oportunidad y es probable que se pierdan posibles clientes<\/a>. <\/p>\n\n\n\n

Es aqu\u00ed donde es relevante despertar la curiosidad de las personas. Identifique aquello que har\u00e1 sobresalir a su producto y plantee formas divertidas de mostrar sus ventajas. En este escenario, puede responder a preguntas como \u00bfCu\u00e1les son las ventajas del producto? \u00bfCu\u00e1les son las necesidades psicol\u00f3gicas que este producto satisface? y \u00bfpor qu\u00e9 este producto las satisface mejor que la competencia?<\/p>\n\n\n\n

Al responder a estos \u201cpor qu\u00e9\u201d est\u00e1 encontrando razones por las que su producto hace sentir al usuario \u00fanico y especial.<\/p>\n\n\n\n

La psicolog\u00eda en marketing como herramienta<\/h1>\n\n\n\n

La psicolog\u00eda nos ayuda a entender a las dem\u00e1s personas, en especial cuando queremos convencerlas de usar un producto o servicio. Hay estrategias que combinadas con nuestros conocimientos en marketing pueden hacer la diferencia a la hora de conseguir m\u00e1s usuarios. <\/p>\n\n\n\n

Por \u00faltimo, recuerde que el respeto y la buena atenci\u00f3n son claves para atraer clientes leales, el trato amable en el servicio al cliente puede ser lo que lo diferencie a la hora de ganar o retener a un cliente.<\/p>\n\n\n\n

Si desea obtener m\u00e1s informaci\u00f3n y datos sobre c\u00f3mo mejorar las estrategias para llamar la atenci\u00f3n hacia sus productos y servicios puede contactarse con nosotros<\/a> y revisar los otros art\u00edculos de Biz Online Marketing.<\/p>\n\n\n\n

Magda Ortiz contribuy\u00f3 a este art\u00edculo<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La psicolog\u00eda en marketing es el uso de t\u00e9cnicas o estrategias que buscan entender el comportamiento de los mercados y de las necesidades de los consumidores. Su prop\u00f3sito final es descubrir las motivaciones y gustos de los consumidores para crear productos que se ajusten a estos. El uso de la psicolog\u00eda en mercadeo apareci\u00f3 en […]<\/p>\n","protected":false},"author":5,"featured_media":3035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[1306,722,1305,1307],"class_list":["post-3028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca","tag-datos","tag-marketing","tag-psicologia","tag-vender"],"yoast_head":"\n3 Datos de psicolog\u00eda en marketing | Biz Online Marketing<\/title>\n<meta name=\"description\" content=\"La psicolog\u00eda en marketing es el uso de t\u00e9cnicas que buscan entender el comportamiento de los mercados. Biz Online Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Datos Psicol\u00f3gicos para aplicar en Marketing\" \/>\n<meta property=\"og:description\" content=\"La psicolog\u00eda en marketing es el uso de t\u00e9cnicas que buscan entender el comportamiento de los mercados. Biz Online Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Online Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T16:12:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-29T20:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2022\/06\/24d815c2-241-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Our Marketing Experts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Our Marketing Experts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/\"},\"author\":{\"name\":\"Our Marketing Experts\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#\\\/schema\\\/person\\\/e6db5835178e46a6854238305002e9a8\"},\"headline\":\"3 Datos Psicol\u00f3gicos para aplicar en Marketing\",\"datePublished\":\"2022-06-29T16:12:29+00:00\",\"dateModified\":\"2022-06-29T20:11:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/\"},\"wordCount\":945,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/24d815c2-241-1.jpg\",\"keywords\":[\"datos\",\"marketing\",\"psicologia\",\"vender\"],\"articleSection\":[\"Marca\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/\",\"url\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/\",\"name\":\"3 Datos de psicolog\u00eda en marketing | Biz Online Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/24d815c2-241-1.jpg\",\"datePublished\":\"2022-06-29T16:12:29+00:00\",\"dateModified\":\"2022-06-29T20:11:04+00:00\",\"description\":\"La psicolog\u00eda en marketing es el uso de t\u00e9cnicas que buscan entender el comportamiento de los mercados. Biz Online Marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/24d815c2-241-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/24d815c2-241-1.jpg\",\"width\":1024,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/3-datos-psicologicos-para-aplicar-en-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Datos Psicol\u00f3gicos para aplicar en Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/\",\"name\":\"Biz Online Marketing\",\"description\":\"Leading Digital PR Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#organization\",\"name\":\"Biz Online Marketing\",\"url\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/29c16f6a-bom-alt-logo-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/29c16f6a-bom-alt-logo-2.svg\",\"width\":693,\"height\":257,\"caption\":\"Biz Online Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/#\\\/schema\\\/person\\\/e6db5835178e46a6854238305002e9a8\",\"name\":\"Our Marketing Experts\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c744ba3537b44c41ac6311a58db61b9a96a8c75fd8b49f69636be8eadd4b2ff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c744ba3537b44c41ac6311a58db61b9a96a8c75fd8b49f69636be8eadd4b2ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c744ba3537b44c41ac6311a58db61b9a96a8c75fd8b49f69636be8eadd4b2ff?s=96&d=mm&r=g\",\"caption\":\"Our Marketing Experts\"},\"sameAs\":[\"https:\\\/\\\/bizonlinemarketing.com\\\/\"],\"url\":\"https:\\\/\\\/www.bizonlinemarketing.com\\\/es\\\/online-marketing-branding-news\\\/author\\\/marketing-experts\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Datos de psicolog\u00eda en marketing | Biz Online Marketing","description":"La psicolog\u00eda en marketing es el uso de t\u00e9cnicas que buscan entender el comportamiento de los mercados. Biz Online Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"3 Datos Psicol\u00f3gicos para aplicar en Marketing","og_description":"La psicolog\u00eda en marketing es el uso de t\u00e9cnicas que buscan entender el comportamiento de los mercados. Biz Online Marketing","og_url":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/","og_site_name":"Biz Online Marketing","article_published_time":"2022-06-29T16:12:29+00:00","article_modified_time":"2022-06-29T20:11:04+00:00","og_image":[{"width":1024,"height":600,"url":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2022\/06\/24d815c2-241-1.jpg","type":"image\/jpeg"}],"author":"Our Marketing Experts","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Our Marketing Experts","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#article","isPartOf":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/"},"author":{"name":"Our Marketing Experts","@id":"https:\/\/www.bizonlinemarketing.com\/es\/#\/schema\/person\/e6db5835178e46a6854238305002e9a8"},"headline":"3 Datos Psicol\u00f3gicos para aplicar en Marketing","datePublished":"2022-06-29T16:12:29+00:00","dateModified":"2022-06-29T20:11:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/"},"wordCount":945,"publisher":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/#organization"},"image":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2022\/06\/24d815c2-241-1.jpg","keywords":["datos","marketing","psicologia","vender"],"articleSection":["Marca"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/","url":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/","name":"3 Datos de psicolog\u00eda en marketing | Biz Online Marketing","isPartOf":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2022\/06\/24d815c2-241-1.jpg","datePublished":"2022-06-29T16:12:29+00:00","dateModified":"2022-06-29T20:11:04+00:00","description":"La psicolog\u00eda en marketing es el uso de t\u00e9cnicas que buscan entender el comportamiento de los mercados. Biz Online Marketing","breadcrumb":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#primaryimage","url":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2022\/06\/24d815c2-241-1.jpg","contentUrl":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2022\/06\/24d815c2-241-1.jpg","width":1024,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/3-datos-psicologicos-para-aplicar-en-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bizonlinemarketing.com\/es\/"},{"@type":"ListItem","position":2,"name":"3 Datos Psicol\u00f3gicos para aplicar en Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.bizonlinemarketing.com\/es\/#website","url":"https:\/\/www.bizonlinemarketing.com\/es\/","name":"Biz Online Marketing","description":"Leading Digital PR Agency","publisher":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bizonlinemarketing.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.bizonlinemarketing.com\/es\/#organization","name":"Biz Online Marketing","url":"https:\/\/www.bizonlinemarketing.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bizonlinemarketing.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2020\/05\/29c16f6a-bom-alt-logo-2.svg","contentUrl":"https:\/\/www.bizonlinemarketing.com\/wp-content\/uploads\/2020\/05\/29c16f6a-bom-alt-logo-2.svg","width":693,"height":257,"caption":"Biz Online Marketing"},"image":{"@id":"https:\/\/www.bizonlinemarketing.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.bizonlinemarketing.com\/es\/#\/schema\/person\/e6db5835178e46a6854238305002e9a8","name":"Our Marketing Experts","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/8c744ba3537b44c41ac6311a58db61b9a96a8c75fd8b49f69636be8eadd4b2ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8c744ba3537b44c41ac6311a58db61b9a96a8c75fd8b49f69636be8eadd4b2ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c744ba3537b44c41ac6311a58db61b9a96a8c75fd8b49f69636be8eadd4b2ff?s=96&d=mm&r=g","caption":"Our Marketing Experts"},"sameAs":["https:\/\/bizonlinemarketing.com\/"],"url":"https:\/\/www.bizonlinemarketing.com\/es\/online-marketing-branding-news\/author\/marketing-experts\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/posts\/3028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/comments?post=3028"}],"version-history":[{"count":4,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/posts\/3028\/revisions"}],"predecessor-version":[{"id":3043,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/posts\/3028\/revisions\/3043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/media\/3035"}],"wp:attachment":[{"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/media?parent=3028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/categories?post=3028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizonlinemarketing.com\/es\/wp-json\/wp\/v2\/tags?post=3028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}