3 Psychological data to apply in Marketing The use of psychology in marketing appeared in the late 80’s, since that time, these two areas of knowledge have joined together for the development of sales. Psychology within marketing is the use of techniques or strategies that seek to understand the behavior of markets and consumer needs. …
Applying search engine optimization (SEO) strategies to a blog is critical if you want your content to be found and read by people interested in the subject you are writing about. While ranking well for topics and search terms that see a lot of content published about them can be difficult, if your blog focuses …
Social media marketing is an effective method for companies of all sizes to reach consumers and find opportunities. For smaller businesses it is particularly important because an effective social media presence can provide them with traction among consumers that they would have struggled to achieve via more conventional marketing methods. Online recognition leads to attracting …
A short review of what social media marketing is all about Read More »
For decades, the shopping mall has been an integral part of Latin American culture. Besides shopping malls holding every imaginable product in a wide-array of stores, it also serves as a place for people from all walks of life to enjoy entertainment and food. Consumer behavior in Latin America has changed and on this opportunity we …
A New Revolution in Consumer Behavior in Latin America Read More »
Social media trends are changing rapidly and it is increasingly important to adjust to them in order to plan your marketing strategy, grow your audience and reduce costs. In this article we will analyze trends that have been named in Hootsuite’s Global Social Media Trends Report 2022, a report that includes data from a survey …
Three Social Media Trends to Watch Out for in 2022 Read More »
Increasing your website traffic is one of the most obvious and important goals when it comes to producing and publishing content with the aim of attracting clients and customers. Your content is what provides information on the goods or product you are offering, as well as insight into your company, with both factors contributing to …
4 Content Marketing Methods to Increase Traffic & Engagement Read More »
The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have caused the most extensive damage …
2020 was easily one of the most unpredictable years ever. For individuals and businesses alike, each day brought uncertainty and ambivalence. The novel coronavirus forced people to stay inside and isolate themselves. Ultimately, this resulted in staggering drops in consumer-business interactions. To combat this never-before-seen problem, companies quickly adopted digital marketing strategies. Through the digital …
Predictions: 8 Digital Marketing Predictions For the Coming Year? Read More »
Across the world, digital marketing among businesses is increasing tremendously. Spending from 2017 to 2018 increased nearly 17 percent according to an October 2020 Statista report. Moreover, experts predicted an exponential increase in spending through 2025. In 2020, total expenditure has reached $345.948 million so far, up 3% from 2019. This spending is broken down …
Which Industries Are Embracing Digital Marketing in Latin America? Read More »
Digital marketing is taking businesses and industries by storm, and Google is leading the charge. When you have a question about something, to where do you turn? When looking for the hottest new products and brands, who has those answers and millions more? Google’s reach across the globe is impressive. So much so that it …
Why Are Digital Marketing and Ranking on Google Difficult? Read More »