Our Marketing Experts

Predictions: 8 Digital Marketing Predictions For the Coming Year?

Branding / By

2020 was easily one of the most unpredictable years ever. For individuals and businesses alike, each day brought uncertainty and ambivalence. The novel coronavirus forced people to stay inside and isolate themselves. Ultimately, this resulted in staggering drops in consumer-business interactions. To combat this never-before-seen problem, companies quickly adopted digital marketing strategies. Through the digital …

Predictions: 8 Digital Marketing Predictions For the Coming Year? Read More »

Which Industries Are Embracing Digital Marketing in Latin America?

Branding / By

Across the world, digital marketing among businesses is increasing tremendously. Spending from 2017 to 2018 increased nearly 17 percent according to an October 2020 Statista report. Moreover, experts predicted an exponential increase in spending through 2025. In 2020, total expenditure has reached $345.948 million so far, up 3% from 2019. This spending is broken down …

Which Industries Are Embracing Digital Marketing in Latin America? Read More »

Tourism and the New Focus on Digital Marketing

Branding / By

Amid recent international concerns and obstacles, the tourism industry has seen little activity in recent months. However, that doesn’t mean the industry is staying stagnant. If anything, individuals are dreaming of and yearning for touristic experiences and escapes now more than ever before. While there is still hesitation to travel, the tourism industry is still …

Tourism and the New Focus on Digital Marketing Read More »

Route to Market: How to Best Use Digital Marketing in Latin America?

Branding / By

Digital marketing trends are spreading widely across all industries and markets. Traditional means of marketing are long outdated and yield comparatively insignificant results. Marketers across the globe were quick to adopt the hyper-targeted techniques and unique features of digital marketing. Notably, the presence of digital marketing in Latin America is becoming more apparent and impactful. …

Route to Market: How to Best Use Digital Marketing in Latin America? Read More »

What Are the Best Digital Marketing Companies in Latin America?

Branding / By

Digital marketing is becoming an integral part of a company’s overall marketing strategy. For some time, companies and consumers were both shifting to online, digital platforms for information on brands, conducting business, and building professional/public relationships. As a result of the global pandemic, practically every business has been forced to embrace this movement online wholeheartedly. …

What Are the Best Digital Marketing Companies in Latin America? Read More »

Why Digital Marketing Is Important for Your Business?

Branding / By

No matter the business or industry, establishing a digital marketing strategy and building up your online presence is essential nowadays. There are many potential aspects of a company’s digital marketing strategy, including content creation, social media, videos, and more. Given the state of the world these days and the heavy presence of technology, we are …

Why Digital Marketing Is Important for Your Business? Read More »

Entering Latin America: Why Guest Posts Are Important?

Branding / By

Entering Latin America’s market, no matter the industry, requires a great deal of planning and preparation. Specifically, market planning and digital marketing strategy development are essential to building your brand. Especially when entering a new market, you need to optimize and expand your content reach and brand exposure. One of the fastest and most effective …

Entering Latin America: Why Guest Posts Are Important? Read More »

What is Online PR?

Marketing / By

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and opinion leaders. The key is …

What is Online PR? Read More »

Why are businesses focused online for finding new clients?

Marketing / By

According to a recent study, the average consumer now spends a whopping 6 hours and 42 minutes online every day. Half of that is spent on our mobile devices, scrolling through social media. As the world becomes increasingly digitized, developing an online presence has never been more important. Fail to bring your business onto the …

Why are businesses focused online for finding new clients? Read More »