In today’s world, digital marketing and branding in general, are becoming more and more critical in any business, be it an online one or not. An important component of this is “personal branding”. You might have heard the term, but do you know what it means? As its name implies, personal branding creates a persona …
As you might have noticed, digital marketing for start-ups is a skyrocketing tendency and is close to crucial for businesses to deal with in order to be competitive today. However, it is not sufficient just to learn about online marketing – it is vital that your business follow the current trends in order to increase …
3 Psychological data to apply in Marketing The use of psychology in marketing appeared in the late 80’s, since that time, these two areas of knowledge have joined together for the development of sales. Psychology within marketing is the use of techniques or strategies that seek to understand the behavior of markets and consumer needs. …
Social media marketing is an effective method for companies of all sizes to reach consumers and find opportunities. For smaller businesses it is particularly important because an effective social media presence can provide them with traction among consumers that they would have struggled to achieve via more conventional marketing methods. Online recognition leads to attracting …
A short review of what social media marketing is all about Read More »
2020 was easily one of the most unpredictable years ever. For individuals and businesses alike, each day brought uncertainty and ambivalence. The novel coronavirus forced people to stay inside and isolate themselves. Ultimately, this resulted in staggering drops in consumer-business interactions. To combat this never-before-seen problem, companies quickly adopted digital marketing strategies. Through the digital …
Predictions: 8 Digital Marketing Predictions For the Coming Year? Read More »
Across the world, digital marketing among businesses is increasing tremendously. Spending from 2017 to 2018 increased nearly 17 percent according to an October 2020 Statista report. Moreover, experts predicted an exponential increase in spending through 2025. In 2020, total expenditure has reached $345.948 million so far, up 3% from 2019. This spending is broken down …
Which Industries Are Embracing Digital Marketing in Latin America? Read More »
Digital marketing is taking businesses and industries by storm, and Google is leading the charge. When you have a question about something, to where do you turn? When looking for the hottest new products and brands, who has those answers and millions more? Google’s reach across the globe is impressive. So much so that it …
Why Are Digital Marketing and Ranking on Google Difficult? Read More »
Given the outbreak of the coronavirus, many businesses had to readjust and adapt their 2020 plans to fit the changing environment. A major component of this readjusting was growing an online business presence, personality, and activity. Businesses that didn’t previously have an online presence adopted one out of necessity, given mandatory quarantines and shutdowns. Those …
How to Use Your Personal Online Brand to Grow in 2021? Read More »
Amid recent international concerns and obstacles, the tourism industry has seen little activity in recent months. However, that doesn’t mean the industry is staying stagnant. If anything, individuals are dreaming of and yearning for touristic experiences and escapes now more than ever before. While there is still hesitation to travel, the tourism industry is still …
Digital marketing trends are spreading widely across all industries and markets. Traditional means of marketing are long outdated and yield comparatively insignificant results. Marketers across the globe were quick to adopt the hyper-targeted techniques and unique features of digital marketing. Notably, the presence of digital marketing in Latin America is becoming more apparent and impactful. …
Route to Market: How to Best Use Digital Marketing in Latin America? Read More »