Marketing

What is Online PR?

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and opinion leaders. The key is …

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Why are businesses focused online for finding new clients?

According to a recent study, the average consumer now spends a whopping 6 hours and 42 minutes online every day. Half of that is spent on our mobile devices, scrolling through social media. As the world becomes increasingly digitized, developing an online presence has never been more important. Fail to bring your business onto the …

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Why being an online thought leader will lead to move revenue

It may seem like virtually every niche has been “claimed” online now. But the truth is, there are still plenty of opportunities for willing entrepreneurs to make an impact. If you have a strong brand vision and a passion for your industry, it’s possible to assert your authority and become a thought leader. After all, …

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Why should you publish on news sites to grow your online brand?

In today’s digital-first times, finding new ways to put your products and services in front of potential customers can be tough. Bloggers are cottoning on to guest posts and demanding a fee for placements. Organic reach on social media is at an all-time low, replaced by often prohibitively expensive Facebook Ads. And marketing is getting …

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Why is it important to build your personal brand?

Whether you like it or not, the business world is becoming increasingly digital, and the more active and engaged you are online, the more you’ll get back from it. Entrepreneurs who are able to appear omnipresent and create quality content for their site, newsletter, and social media handles can become influencers in their own right, …

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