Marketing

A short review of what social media marketing is all about

Social media marketing is an effective method for companies of all sizes to reach consumers and find opportunities. For smaller businesses it is particularly important because an effective social media presence can provide them with traction among consumers that they would have struggled to achieve via more conventional marketing methods. Online recognition leads to attracting …

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4 Content Marketing Methods to Increase Traffic & Engagement

Increasing your website traffic is one of the most obvious and important goals when it comes to producing and publishing content with the aim of attracting clients and customers. Your content is what provides information on the goods or product you are offering, as well as insight into your company, with both factors contributing to …

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What the COVID-19 Pandemic has Taught us About the Importance of Online Marketing in Latin America

The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have caused the most extensive damage …

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What is Online PR?

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and opinion leaders. The key is …

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Why are businesses focused online for finding new clients?

According to a recent study, the average consumer now spends a whopping 6 hours and 42 minutes online every day. Half of that is spent on our mobile devices, scrolling through social media. As the world becomes increasingly digitized, developing an online presence has never been more important. Fail to bring your business onto the …

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Why should you publish on news sites to grow your online brand?

In today’s digital-first times, finding new ways to put your products and services in front of potential customers can be tough, therefore you should know how to grow your online brand. Bloggers are cottoning on to guest posts and demanding a fee for placements. Organic reach on social media is at an all-time low, replaced …

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