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The latest marketing, public relations, branding and business news

Route to Market: How to Best Use Digital Marketing in Latin America?

Digital marketing trends are spreading widely across all industries and markets. Traditional means of marketing are long outdated and yield comparatively insignificant results. Marketers across the globe were quick to adopt the hyper-targeted techniques and unique features of digital marketing. Notably, the presence of digital marketing in Latin America is ...

What Are the Best Digital Marketing Companies in Latin America?

Digital marketing is becoming an integral part of a company’s overall marketing strategy. For some time, companies and consumers were both shifting to online, digital platforms for information on brands, conducting business, and building professional/public relationships. As a result of the global pandemic, practically every business has been forced to ...

Why Digital Marketing Is Important for Your Business?

No matter the business or industry, establishing a digital marketing strategy and building up your online presence is essential nowadays. There are many potential aspects of a company’s digital marketing strategy, including content creation, social media, videos, and more. Given the state of the world these days and the heavy ...

Expanding to Colombia and Brand Awareness With Online Marketing?

Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it ...

Entering Latin America: Why Guest Posts Are Important?

Entering Latin America’s market, no matter the industry, requires a great deal of planning and preparation. Specifically, market planning and digital marketing strategy development are essential to building your brand. Especially when entering a new market, you need to optimize and expand your content reach and brand exposure. One of ...

5 Tips for Editing Website Videos?

Online marketing is the way of the world now. Companies are investing more time, energy, resources, and human capital into developing digital marketing strategies now more than ever. Part of creating a well-rounded and successful campaign is the creation of online marketing, or website, videos. These website videos have proven ...

What is Online Personal Branding?

When you search for your name and your company name on Google, what comes up? If you are lucky enough to have an unusual name, the chances are that the first page of Google will feature your company profile, LinkedIn page, and any blog posts you’ve written. But do those ...

What is Online PR?

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and ...

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