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3 Psychological facts to apply in Marketing

3 Psychological data to apply in Marketing The use of psychology in marketing appeared in the late 80's, since that time, these two areas of knowledge have joined together for the development of sales. Psychology within marketing is the use of techniques or strategies that seek to understand the behavior ...

5 SEO tips to optimize a blog

Applying search engine optimization (SEO) strategies to a blog is critical if you want your content to be found and read by people interested in the subject you are writing about.  SEO involves a variety of techniques and will benefit your blog when you begin to implement them While ranking ...

A short review of what social media marketing is all about

Social media marketing is an effective method for companies of all sizes to reach consumers and find opportunities. For smaller businesses it is particularly important because an effective social media presence can provide them with traction among consumers that they would have struggled to achieve via more conventional marketing methods. ...

A New Revolution in Consumer Behavior in Latin America

For decades, the shopping mall has been an integral part of Latin American culture. Besides shopping malls holding every imaginable product in a wide-array of stores, it also serves as a place for people from all walks of life to enjoy entertainment and food. Consumer behavior in Latin America has changed ...

Three Social Media Trends to Watch Out for in 2022

Social media trends are changing rapidly and it is increasingly important to adjust to them in order to plan your marketing strategy, grow your audience and reduce costs. In this article we will analyze trends that have been named in Hootsuite's Global Social Media Trends Report 2022, a report that ...

4 Content Marketing Methods to Increase Traffic & Engagement

Increasing your website traffic is one of the most obvious and important goals when it comes to producing and publishing content with the aim of attracting clients and customers. The quality of your content has the power to attract new customers Your content is what provides information on the goods ...

What the COVID-19 Pandemic has Taught us About the Importance of Online Marketing in Latin America

The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have ...

Predictions: 8 Digital Marketing Predictions For the Coming Year?

2020 was easily one of the most unpredictable years ever. For individuals and businesses alike, each day brought uncertainty and ambivalence. The novel coronavirus forced people to stay inside and isolate themselves. Ultimately, this resulted in staggering drops in consumer-business interactions. To combat this never-before-seen problem, companies quickly adopted digital ...

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