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The latest marketing, public relations, branding and business news

What are Online Promotional Videos?

According to data from Smart Insights, the average consumer will spend 100 minutes a day watching online videos in 2021. Whether it’s on TV catch-up services, YouTube, Netflix, or Facebook, we’re all watching more online than ever before. Sure, most of the content we consume revolves around entertainment, but video ...

6 strategies for personal branding online

You’re investing in search engine optimization and pay-per-click, but the results are slow and steady. If you’re looking to scale your growth and find new ways to differentiate yourself in a competitive market, personal branding online could be an option. People buy from people, and as a result, entrepreneurs are ...

Why are businesses focused online for finding new clients?

According to a recent study, the average consumer now spends a whopping 6 hours and 42 minutes online every day. Half of that is spent on our mobile devices, scrolling through social media. As the world becomes increasingly digitized, developing an online presence has never been more important. Fail to ...

How website promotional videos can help to convert leads

With so much noise online today, finding ways to stand out can be tough. The chances are that you’ve invested in SEO. Maybe you’re on social media. Perhaps you’re paying for ads on Google. Whatever your marketing strategy looks like, you’re probably not investing in website promotional videos as a ...

Why being an online thought leader will lead to move revenue

It may seem like virtually every niche has been “claimed” online now. But the truth is, there are still plenty of opportunities for willing entrepreneurs to make an impact. If you have a strong brand vision and a passion for your industry, it’s possible to assert your authority and become ...

How website content will increase your business revenue

With so much of what we do now conducted online, your company’s digital presence has never been more important. Get it right and you can generate sales from day one. Get it wrong, and you’ll be cannibalized by competitors who are more agile and imaginative than you. Aside from the ...

Why should you publish on news sites to grow your online brand?

In today’s digital-first times, finding new ways to put your products and services in front of potential customers can be tough. Bloggers are cottoning on to guest posts and demanding a fee for placements. Organic reach on social media is at an all-time low, replaced by often prohibitively expensive Facebook ...

Why businesses should invest in online marketing

Asking Google a question like “How much does online marketing cost?” is enough to make any small business owner feel fearful of the future. As the world becomes increasingly digital and globalized, it’s natural to feel overwhelmed by the many new ways you can reach clients and feel like you’re ...

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