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The latest marketing, public relations, branding and business news

Entering Latin America: Why Guest Posts Are Important?

Entering Latin America’s market, no matter the industry, requires a great deal of planning and preparation. Specifically, market planning and digital marketing strategy development are essential to building your brand. Especially when entering a new market, you need to optimize and expand your content reach and brand exposure. One of ...

5 Tips for Editing Website Videos

Online marketing is the way of the world now. Companies are investing more time, energy, resources, and human capital into developing digital marketing strategies now more than ever. Part of creating a well-rounded and successful campaign is the creation of online marketing, or website, videos. These website videos have proven ...

What is Online Personal Branding?

When you search for your name and your company name on Google, what comes up? If you are lucky enough to have an unusual name, the chances are that the first page of Google will feature your company profile, LinkedIn page, and any blog posts you’ve written. But do those ...

What is Online PR?

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and ...

What are Online Promotional Videos?

According to data from Smart Insights, the average consumer will spend 100 minutes a day watching online videos in 2021. Whether it’s on TV catch-up services, YouTube, Netflix, or Facebook, we’re all watching more online than ever before. Sure, most of the content we consume revolves around entertainment, but video ...

6 strategies for personal branding online

You’re investing in search engine optimization and pay-per-click, but the results are slow and steady. If you’re looking to scale your growth and find new ways to differentiate yourself in a competitive market, personal branding online could be an option. People buy from people, and as a result, entrepreneurs are ...

Why are businesses focused online for finding new clients?

According to a recent study, the average consumer now spends a whopping 6 hours and 42 minutes online every day. Half of that is spent on our mobile devices, scrolling through social media. As the world becomes increasingly digitized, developing an online presence has never been more important. Fail to ...

How website promotional videos can help to convert leads

With so much noise online today, finding ways to stand out can be tough. The chances are that you’ve invested in SEO. Maybe you’re on social media. Perhaps you’re paying for ads on Google. Whatever your marketing strategy looks like, you’re probably not investing in website promotional videos as a ...

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