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The latest marketing, public relations, branding and business news

How website promotional videos can help to convert leads

With so much noise online today, finding ways to stand out can be tough. The chances are that you’ve invested in SEO. Maybe you’re on social media. Perhaps you’re paying for ads on Google. Whatever your marketing strategy looks like, you’re probably not investing in website promotional videos as a ...

Why being an online thought leader will lead to move revenue

It may seem like virtually every niche has been “claimed” online now. But the truth is, there are still plenty of opportunities for willing entrepreneurs to make an impact. If you have a strong brand vision and a passion for your industry, it’s possible to assert your authority and become ...

How website content will increase your business revenue

With so much of what we do now conducted online, your company’s digital presence has never been more important. Get it right and you can generate sales from day one. Get it wrong, and you’ll be cannibalized by competitors who are more agile and imaginative than you. Aside from the ...

Why should you publish on news sites to grow your online brand?

In today’s digital-first times, finding new ways to put your products and services in front of potential customers can be tough. Bloggers are cottoning on to guest posts and demanding a fee for placements. Organic reach on social media is at an all-time low, replaced by often prohibitively expensive Facebook ...

Why businesses should invest in online marketing

Asking Google a question like “How much does online marketing cost?” is enough to make any small business owner feel fearful of the future. As the world becomes increasingly digital and globalized, it’s natural to feel overwhelmed by the many new ways you can reach clients and feel like you’re ...

Personal Branding: How to Get Published on Google News

Monitoring and constantly improving your personal branding activity should be one of your top priorities as an entrepreneur. Your personal brand online not only advertises you and your expertise to the world, but it also indirectly advertises your business. The more robust and abundant your personal brand is online, the ...

8 Tips for Writing SEO-Optimized Web Content?

Website content is an integral part of every business nowadays. Digital marketing and online public relations are quickly replacing traditional means of advertising and PR. Thanks to the newfound integration of technology into business and our daily lives, online content can be extremely valuable in reaching a large audience. There ...

What Is Search Engine Optimization (SEO) and Why Is It Important?

The internet and its infinite connectivity have changed the way the entire world operates and interacts. Looking specifically to business, international, domestic, and regional connectivity allows companies and consumers to find and serve otherwise unreachable markets. The internet’s impact and effect span beyond e-commerce though. Entire industries are established upon ...

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