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The latest marketing, public relations, branding and business news

Why Digital Marketing Is Important for Your Business?

By Our Marketing Experts | Sep 29, 2020

No matter the business or industry, establishing a digital marketing strategy and building up your online presence is essential nowadays. There are many potential aspects of a company’s digital marketing strategy, including content creation, social media, videos, and more. Given the state of the world these days and the heavy ...

Expanding to Colombia and Brand Awareness With Online Marketing?

By Our Branding Experts | Sep 16, 2020

Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it ...

Entering Latin America: Why Guest Posts Are Important?

By Our Marketing Experts | Sep 11, 2020

Entering Latin America’s market, no matter the industry, requires a great deal of planning and preparation. Specifically, market planning and digital marketing strategy development are essential to building your brand. Especially when entering a new market, you need to optimize and expand your content reach and brand exposure. One of ...

5 Tips for Editing Website Videos

By Our Video Experts | Aug 31, 2020

Online marketing is the way of the world now. Companies are investing more time, energy, resources, and human capital into developing digital marketing strategies now more than ever. Part of creating a well-rounded and successful campaign is the creation of online marketing, or website, videos. These website videos have proven ...

What is Online Personal Branding?

By Our Branding Experts | Aug 25, 2020

When you search for your name and your company name on Google, what comes up? If you are lucky enough to have an unusual name, the chances are that the first page of Google will feature your company profile, LinkedIn page, and any blog posts you’ve written. But do those ...

What is Online PR?

By Our Marketing Experts | Aug 25, 2020

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and ...

What are Online Promotional Videos?

By Our Video Experts | Aug 25, 2020

According to data from Smart Insights, the average consumer will spend 100 minutes a day watching online videos in 2021. Whether it’s on TV catch-up services, YouTube, Netflix, or Facebook, we’re all watching more online than ever before. Sure, most of the content we consume revolves around entertainment, but video ...

6 strategies for personal branding online

By Our Branding Experts | Aug 25, 2020

You’re investing in search engine optimization and pay-per-click, but the results are slow and steady. If you’re looking to scale your growth and find new ways to differentiate yourself in a competitive market, personal branding online could be an option. People buy from people, and as a result, entrepreneurs are ...

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