Every entrepreneur wants to become an online thought leader in their niche. Not only is it a great confidence boost to considered one of the most authoritative figures in your industry, but it can increase your profitability. On both a personal and professional level, thought leadership can unlock new opportunities for growth, additional revenue streams, …
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Wherever you’re at on your entrepreneurial journey, guest posting is one of the most effective ways to build your business brand. Simply put, you reach out to bloggers and websites that might be interested in your opinions. You then prepare a piece of content that delivers real value to their audience. As a thank you …
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As a small business owner, finding new ways to improve your business branding online will be the key to your long-term success. Nowadays, it seems like every man and his dog have their own business. It’s easy to see why – all you need is an idea and a domain name and you can start …
As an entrepreneur, the chances are that your priority is on building your business brand. It takes time to create a buzz around a brand and build trust, so the sooner you get started, the better. But have you also created an online public profile for yourself? Although your primary focus should be on your …
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Whether you’re a serial entrepreneur or launching your first startup, the chances are that you’ve seen the phrase “thought leader” being banded about. As digital marketing continues to evolve, entrepreneurs are increasingly turning to their personal brands to drive sales. If you can become a thought leader in your niche and win over the trust …
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Whether you’re starting a new business or rebranding an existing organization, the chances are that you’ll be thinking about a new company logo. Some entrepreneurs place very little value in their brand. Whilst it’s true that your products and services will help you build your business, branding is also key. A well-designed company logo will …
As your company grows its digital footprint and reaches more audience members, you might think your work is done. That expanding the amount of online content your company produces is really just the name of the game. While this is a great start, there’s much more to just increasing the quantity of content on your …
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If you want to become a thought leader, you’ll need to do much more than write a few blog posts for your website and cross your fingers that an infographic will go viral – you need to put in the work. In order to stand out from the crowd and truly be considered a leader …
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Whether you like it or not, the business world is becoming increasingly digital, and the more active and engaged you are online, the more you’ll get back from it. Entrepreneurs who are able to appear omnipresent and create quality content for their site, newsletter, and social media handles can become influencers in their own right, …
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As an entrepreneur, managing your online personal branding is so important. When a potential client types your name into Google or Facebook, they should be greeted with professional, well-maintained profiles that reflect your values as an entrepreneur and as a business owner. If they see pictures of you and your partner on the beach or …