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The latest marketing, public relations, branding and business news

Why Is It Important to Build an Online Business Brand?

As your company grows its digital footprint and reaches more audience members, you might think your work is done. That expanding the amount of online content your company produces is really just the name of the game. While this is a great start, there’s much more to just increasing the ...

How guest posting will help you become a thought leader

If you want to become a thought leader, you’ll need to do much more than write a few blog posts for your website and cross your fingers that an infographic will go viral - you need to put in the work. In order to stand out from the crowd and ...

What Is Online Content and Why Is It Important for Your Website?

As businesses, buying, advertising, and interactions with customers become more and more digital, online content becomes ever more important. Whether your business is a brand-new startup, or has years of experience in its respective industry, it is essential for continued success. If you’re unsure of what online content is, why ...

Why is it important to have company promotional videos?

Whether you’re a startup business looking for tips on increasing sales and brand awareness or an established organization ready to “level up” and compete with rival brands, you cannot overlook the power and importance of video. According to one report, video now accounts for 80% of all consumer internet traffic, ...

Why is it important to build your personal brand?

Whether you like it or not, the business world is becoming increasingly digital, and the more active and engaged you are online, the more you’ll get back from it. Entrepreneurs who are able to appear omnipresent and create quality content for their site, newsletter, and social media handles can become ...

Tips to improve your online personal branding

As an entrepreneur, managing your online personal branding is so important. When a potential client types your name into Google or Facebook, they should be greeted with professional, well-maintained profiles that reflect your values as an entrepreneur and as a business owner. If they see pictures of you and your ...

Why is your company logo design is important? And what does it mean about you?

In the world of marketing, a picture is worth a thousand words.  Get it right and it could be worth a lot more than that. According to a scientific study, we process images up to 60,000 times faster than we do text, demonstrating the huge importance of building a successful ...

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