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The latest marketing, public relations, branding and business news

How to rank online with SEO optimized content

Though pay-per-click advertising allows you to appear at the top of search engine results pages for a fee, SEO optimized content can help you get there organically. With the right content marketing and link building campaigns, it’s possible to outrank major brands on Google and Bing and drive thousands of ...

How online PR can lead to more money for your business

For both established and early-years businesses, online PR is essential. Not only does it help you manage your brand’s reputation, but it’s a way to earn money. The best part? Most businesses don’t understand the real value of public relations. Indeed, many entrepreneurs put their focus on high and immediate-return ...

Tips to become a thought leader in your industry

Whether you’re a serial entrepreneur or launching your first startup, the chances are that you’ve seen the phrase “thought leader” being banded about. As digital marketing continues to evolve, entrepreneurs are increasingly turning to their personal brands to drive sales. If you can become a thought leader in your niche ...

8 tips for a good company logo

Whether you’re starting a new business or rebranding an existing organization, the chances are that you’ll be thinking about a new company logo. Some entrepreneurs place very little value in their brand. Whilst it’s true that your products and services will help you build your business, branding is also key. ...

How website promotional videos can help your Google rankings

As an entrepreneur or startup business owner, the chances are that you’re always looking for new ways to stand out. As well as social media and paid ads, you’ll likely invest in online public relations. Maybe even write blog posts for your website. But have you considered the benefits of ...

How to grow your business with targeted guest posts

Whether you’re a startup looking to build brand awareness or an established firm wanting to scale, SEO makes sense. Guest posts might not be the first thing that comes to mind when working on a digital marketing campaign, but they might just be the most effective. When used correctly, guest ...

Why should you hire a digital marketing agency?

If you want to succeed in today’s cut-throat market, you need to be online. Established and startup businesses alike cannot afford to get by without an effective online marketing push. Though some companies do it on their own, working with a digital marketing agency makes sense. Sure, you’ll need to ...

Why Are Branded Online Marketing Videos Important for Your Business?

Establishing a brand personality and online content for a business is an important aspect of marketing nowadays. Among the many different types of content, branded online marketing videos are some of the most productive and informational. Having marketing videos for your company’s website and social media pages communicates multiple, important ...

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