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The latest marketing, public relations, branding and business news

Why is it important to build your personal brand?

Whether you like it or not, the business world is becoming increasingly digital, and the more active and engaged you are online, the more you’ll get back from it. Entrepreneurs who are able to appear omnipresent and create quality content for their site, newsletter, and social media handles can become ...

Tips to improve your online personal branding

As an entrepreneur, managing your online personal branding is so important. When a potential client types your name into Google or Facebook, they should be greeted with professional, well-maintained profiles that reflect your values as an entrepreneur and as a business owner. If they see pictures of you and your ...

Why is your company logo design is important? And what does it mean about you?

In the world of marketing, a picture is worth a thousand words.  Get it right and it could be worth a lot more than that. According to a scientific study, we process images up to 60,000 times faster than we do text, demonstrating the huge importance of building a successful ...

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