For decades, the shopping mall has been an integral part of Latin American culture. Besides shopping malls holding every imaginable product in a wide-array of stores, it also serves as a place for people from all walks of life to enjoy entertainment and food. Consumer behavior in Latin America has changed and on this opportunity we […]
A New Revolution in Consumer Behavior in Latin America Read More »
The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have caused the most extensive damage
Across the world, digital marketing among businesses is increasing tremendously. Spending from 2017 to 2018 increased nearly 17 percent according to an October 2020 Statista report. Moreover, experts predicted an exponential increase in spending through 2025. In 2020, total expenditure has reached $345.948 million so far, up 3% from 2019. This spending is broken down
Which Industries Are Embracing Digital Marketing in Latin America? Read More »
Digital marketing trends are spreading widely across all industries and markets. Traditional means of marketing are long outdated and yield comparatively insignificant results. Marketers across the globe were quick to adopt the hyper-targeted techniques and unique features of digital marketing. Notably, the presence of digital marketing in Latin America is becoming more apparent and impactful.
Route to Market: How to Best Use Digital Marketing in Latin America? Read More »
Digital marketing is becoming an integral part of a company’s overall marketing strategy. For some time, companies and consumers were both shifting to online, digital platforms for information on brands, conducting business, and building professional/public relationships. As a result of the global pandemic, practically every business has been forced to embrace this movement online wholeheartedly.
What Are the Best Digital Marketing Companies in Latin America? Read More »
Entering Latin America’s market, no matter the industry, requires a great deal of planning and preparation. Specifically, market planning and digital marketing strategy development are essential to building your brand. Especially when entering a new market, you need to optimize and expand your content reach and brand exposure. One of the fastest and most effective
Entering Latin America: Why Guest Posts Are Important? Read More »