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We are a globally recognised digital PR agency for online branding, online public relations (PR), logo design and the creation of promotional videos.

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Our Latest Marketing & Branding News

What Is Search Engine Optimization (SEO) and Why Is It Important?

The internet and its infinite connectivity have changed the way the entire world operates and interacts. Looking specifically to business, international, domestic, and regional connectivity allows companies and consumers to find and serve otherwise unreachable markets. The internet’s impact and effect span beyond e-commerce though. Entire industries are established upon the internet’s function, and others …

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What Are Online Public Relations (PR)?

As a startup company, creating a genuine relationship with the community and your clients is essential for professional success. Given the shift towards digital and technological means for business, creating that genuine connection with others can seem challenging. Surmounting a digital wall and reaching earnest communication and relationship building is the key to success in …

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10 Strategies for Building a Personal Brand Online?

Building your online personal brand takes a lot of time and effort. With so many platforms, tactics, and nuances to understand and master, devising a strategy can be tricky to navigate. Biz Online Marketing shares ten strategies for you to build up your personal brand online efficiently and effectively. 1. Know your personal brand online …

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How Growing Your Digital Presence Will Grow Your Business Revenue?

As business becomes more and more digitized, establishing an online business brand and presence becomes even more important. Beyond simply establishing one, growing that digital presence is crucial for your business success. Done properly, a robust digital presence can significantly grow your business revenue too. Biz Online Marketing lays the framework for how to successfully …

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Why Does Your Company Logo Design Matter?

Picture your favorite sports apparel company. Now your phone service provider. And now the tube of toothpaste you used this morning. Odds are, when imagining each of these items, you thought of the company name and its corresponding logo. Maybe you just thought of the logo. Either way, the company logo design played a crucial …

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Why Getting Published on Forbes and Entrepreneur Is Important for Your Personal Brand?

As an entrepreneur, increasing brand awareness and reach of your business is a multi-faceted process. Part of that process includes building up your personal brand online. There are many different ways entrepreneurs go about growing their personal brand. One of the most effective and proven ways is by writing and publishing credible, written works online. …

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Why High-Quality Guest Posts Are Essential for Google Rankings?

In digital marketing and online content, search engine results, SEO rankings, and content reach and exposure are the name of the game. To truly master digital marketing and reach as many viewers possible, you need to be creating relevant, optimized, and diversified content. One of the many different forms of online content is high-quality guest …

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How to Best Use Promotional Videos on Your Business Website?

Generating online marketing content for your business is crucial nowadays. Not only does it help improve awareness and recognition of your business, but it can also better your online business brand. The more quality content you have, the more credible and experienced your business and team appear to potential clients. One of the most effective …

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How to Build Your Personal Branding Through Byline Guest Posting?

Personal branding is essential to one’s professional identity and success nowadays. With the latest onset of digital marketing and online business, building up that personal brand online is even more important. Byline guest posting is one very effective way in which you can build your personal brand online. It offers a unique set of benefits …

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Why Is Byline Guest Posting Important for Your Business?

Building up your business’s brand online is a very important aspect of digital marketing nowadays. Part of that digital marketing footprint is the creation of articles/pieces about industries related to your business. Creating that online content can be done for in-house purposes and outlets. However, it can also be done for other online sources unrelated …

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What is the difference between online PR and online marketing?

For both established organizations and startup businesses, the only way to win over clients is to put your brand in front of your target market. The good news is that there are many ways to do that. You might want to follow traditional marketing practices like leafleting and newspaper advertisements. You could even sponsor an …

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How becoming an online thought leader will make you more money

Every entrepreneur wants to become an online thought leader in their niche. Not only is it a great confidence boost to considered one of the most authoritative figures in your industry, but it can increase your profitability. On both a personal and professional level, thought leadership can unlock new opportunities for growth, additional revenue streams, …

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How to become a thought leader in your industry

In today’s competitive market, where businesses are competing for customers not only on a local level but international level, anything you can do to stand out will help. One of those is to become a thought leader in your industry, opening up opportunities for sales and revenue diversification. Below, we’ve rounded up our advice on …

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How guest posting will improve your business brand

Wherever you’re at on your entrepreneurial journey, guest posting is one of the most effective ways to build your business brand.  Simply put, you reach out to bloggers and websites that might be interested in your opinions. You then prepare a piece of content that delivers real value to their audience. As a thank you …

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7 tips to improve your business branding online

As a small business owner, finding new ways to improve your business branding online will be the key to your long-term success. Nowadays, it seems like every man and his dog have their own business. It’s easy to see why – all you need is an idea and a domain name and you can start …

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Why do you need an online public profile as a business owner

As an entrepreneur, the chances are that your priority is on building your business brand. It takes time to create a buzz around a brand and build trust, so the sooner you get started, the better. But have you also created an online public profile for yourself? Although your primary focus should be on your …

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How to rank online with SEO optimized content

Though pay-per-click advertising allows you to appear at the top of search engine results pages for a fee, SEO optimized content can help you get there organically. With the right content marketing and link building campaigns, it’s possible to outrank major brands on Google and Bing and drive thousands of organic visitors to your website …

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How online PR can lead to more money for your business

For both established and early-years businesses, online PR is essential. Not only does it help you manage your brand’s reputation, but it’s a way to earn money. The best part? Most businesses don’t understand the real value of public relations. Indeed, many entrepreneurs put their focus on high and immediate-return marketing tasks. Think social media …

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Tips to become a thought leader in your industry

Whether you’re a serial entrepreneur or launching your first startup, the chances are that you’ve seen the phrase “thought leader” being banded about. As digital marketing continues to evolve, entrepreneurs are increasingly turning to their personal brands to drive sales. If you can become a thought leader in your niche and win over the trust …

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8 tips for a good company logo

Whether you’re starting a new business or rebranding an existing organization, the chances are that you’ll be thinking about a new company logo. Some entrepreneurs place very little value in their brand. Whilst it’s true that your products and services will help you build your business, branding is also key. A well-designed company logo will …

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How website promotional videos can help your Google rankings

As an entrepreneur or startup business owner, the chances are that you’re always looking for new ways to stand out. As well as social media and paid ads, you’ll likely invest in online public relations. Maybe even write blog posts for your website. But have you considered the benefits of website promotional videos to reposition …

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How to grow your business with targeted guest posts

Whether you’re a startup looking to build brand awareness or an established firm wanting to scale, SEO makes sense. Guest posts might not be the first thing that comes to mind when working on a digital marketing campaign, but they might just be the most effective. When used correctly, guest posts can position your business …

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Why should you hire a digital marketing agency?

If you want to succeed in today’s cut-throat market, you need to be online. Established and startup businesses alike cannot afford to get by without an effective online marketing push. Though some companies do it on their own, working with a digital marketing agency makes sense. Sure, you’ll need to find room in your budget …

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Why Are Branded Online Marketing Videos Important for Your Business?

Establishing a brand personality and online content for a business is an important aspect of marketing nowadays. Among the many different types of content, branded online marketing videos are some of the most productive and informational. Having marketing videos for your company’s website and social media pages communicates multiple, important pieces of information. To help …

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How can a PR company help with startup marketing?

It’s not just established businesses that hire a PR company. As a startup, you might be wondering how best to position your business. Startup marketing is not only time-consuming, but it can be incredibly expensive. After investing in branding, you need to spend a lot of money to make any noise. The truth is, the …

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What is a Digital PR Company?

In today’s always-online world, both consumers and professionals spend most of their day looking at a smartphone or computer screen. Because of that, having a strong digital presence is the key to growing your business and standing out from competitors. An increasing number of startups choose to work with a digital PR company. These firms …

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Why Is It Important to Build an Online Business Brand?

As your company grows its digital footprint and reaches more audience members, you might think your work is done. That expanding the amount of online content your company produces is really just the name of the game. While this is a great start, there’s much more to just increasing the quantity of content on your …

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How guest posting will help you become a thought leader

If you want to become a thought leader, you’ll need to do much more than write a few blog posts for your website and cross your fingers that an infographic will go viral – you need to put in the work. In order to stand out from the crowd and truly be considered a leader …

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What Is Online Content and Why Is It Important for Your Website?

As businesses, buying, advertising, and interactions with customers become more and more digital, online content becomes ever more important. Whether your business is a brand-new startup, or has years of experience in its respective industry, it is essential for continued success. If you’re unsure of what online content is, why it’s important, and/or how your …

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Why is it important to have company promotional videos?

Whether you’re a startup business looking for tips on increasing sales and brand awareness or an established organization ready to “level up” and compete with rival brands, you cannot overlook the power and importance of video. According to one report, video now accounts for 80% of all consumer internet traffic, with people preferring to watch …

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Why is it important to build your personal brand?

Whether you like it or not, the business world is becoming increasingly digital, and the more active and engaged you are online, the more you’ll get back from it. Entrepreneurs who are able to appear omnipresent and create quality content for their site, newsletter, and social media handles can become influencers in their own right, …

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Tips to improve your online personal branding

As an entrepreneur, managing your online personal branding is so important. When a potential client types your name into Google or Facebook, they should be greeted with professional, well-maintained profiles that reflect your values as an entrepreneur and as a business owner. If they see pictures of you and your partner on the beach or …

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Why is your company logo design is important? And what does it mean about you?

In the world of marketing, a picture is worth a thousand words.  Get it right and it could be worth a lot more than that. According to a scientific study, we process images up to 60,000 times faster than we do text, demonstrating the huge importance of building a successful digital brand. Whether you’re starting …

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