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Our Latest Marketing & Branding News

Personal Branding Strategies

In today’s world, digital marketing and branding in general, are becoming more and more critical in any business, be it an online one or not. An important component of this is “personal branding”. You might have heard the term, but do you know what it means?  As its name implies, personal branding creates a persona […]

2023 trends: Digital marketing for start-ups

As you might have noticed, digital marketing for start-ups is a skyrocketing tendency and is close to crucial for businesses to deal with in order to be competitive today. However, it is not sufficient just to learn about online marketing – it is vital that your business follow the current trends in order to increase […]

3 Psychological facts to apply in Marketing

3 Psychological data to apply in Marketing The use of psychology in marketing appeared in the late 80’s, since that time, these two areas of knowledge have joined together for the development of sales. Psychology within marketing is the use of techniques or strategies that seek to understand the behavior of markets and consumer needs. […]

5 SEO tips to optimize a blog

Applying search engine optimization (SEO) strategies to a blog is critical if you want your content to be found and read by people interested in the subject you are writing about.  While ranking well for topics and search terms that see a lot of content published about them can be difficult, if your blog focuses […]

A short review of what social media marketing is all about

Social media marketing is an effective method for companies of all sizes to reach consumers and find opportunities. For smaller businesses it is particularly important because an effective social media presence can provide them with traction among consumers that they would have struggled to achieve via more conventional marketing methods. Online recognition leads to attracting […]

A New Revolution in Consumer Behavior in Latin America

For decades, the shopping mall has been an integral part of Latin American culture. Besides shopping malls holding every imaginable product in a wide-array of stores, it also serves as a place for people from all walks of life to enjoy entertainment and food. Consumer behavior in Latin America has changed and on this opportunity we […]

Three Social Media Trends to Watch Out for in 2022

Social media trends are changing rapidly and it is increasingly important to adjust to them in order to plan your marketing strategy, grow your audience and reduce costs. In this article we will analyze trends that have been named in Hootsuite’s Global Social Media Trends Report 2022, a report that includes data from a survey […]

4 Content Marketing Methods to Increase Traffic & Engagement

Increasing your website traffic is one of the most obvious and important goals when it comes to producing and publishing content with the aim of attracting clients and customers. Your content is what provides information on the goods or product you are offering, as well as insight into your company, with both factors contributing to […]

What the COVID-19 Pandemic has Taught us About the Importance of Online Marketing in Latin America

The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have caused the most extensive damage […]

Predictions: 8 Digital Marketing Predictions For the Coming Year?

2020 was easily one of the most unpredictable years ever. For individuals and businesses alike, each day brought uncertainty and ambivalence. The novel coronavirus forced people to stay inside and isolate themselves. Ultimately, this resulted in staggering drops in consumer-business interactions. To combat this never-before-seen problem, companies quickly adopted digital marketing strategies. Through the digital […]

Which Industries Are Embracing Digital Marketing in Latin America?

Across the world, digital marketing among businesses is increasing tremendously. Spending from 2017 to 2018 increased nearly 17 percent according to an October 2020 Statista report. Moreover, experts predicted an exponential increase in spending through 2025. In 2020, total expenditure has reached $345.948 million so far, up 3% from 2019. This spending is broken down […]

Why Are Digital Marketing and Ranking on Google Difficult?

Digital marketing is taking businesses and industries by storm, and Google is leading the charge. When you have a question about something, to where do you turn? When looking for the hottest new products and brands, who has those answers and millions more? Google’s reach across the globe is impressive. So much so that it […]

How to Use Your Personal Online Brand to Grow in 2021?

Given the outbreak of the coronavirus, many businesses had to readjust and adapt their 2020 plans to fit the changing environment. A major component of this readjusting was growing an online business presence, personality, and activity. Businesses that didn’t previously have an online presence adopted one out of necessity, given mandatory quarantines and shutdowns. Those […]

Tourism and the New Focus on Digital Marketing

Amid recent international concerns and obstacles, the tourism industry has seen little activity in recent months. However, that doesn’t mean the industry is staying stagnant. If anything, individuals are dreaming of and yearning for touristic experiences and escapes now more than ever before. While there is still hesitation to travel, the tourism industry is still […]

Route to Market: How to Best Use Digital Marketing in Latin America?

Digital marketing trends are spreading widely across all industries and markets. Traditional means of marketing are long outdated and yield comparatively insignificant results. Marketers across the globe were quick to adopt the hyper-targeted techniques and unique features of digital marketing. Notably, the presence of digital marketing in Latin America is becoming more apparent and impactful. […]

What Are the Best Digital Marketing Companies in Latin America?

Digital marketing is becoming an integral part of a company’s overall marketing strategy. For some time, companies and consumers were both shifting to online, digital platforms for information on brands, conducting business, and building professional/public relationships. As a result of the global pandemic, practically every business has been forced to embrace this movement online wholeheartedly. […]

Why Digital Marketing Is Important for Your Business?

No matter the business or industry, establishing a digital marketing strategy and building up your online presence is essential nowadays. There are many potential aspects of a company’s digital marketing strategy, including content creation, social media, videos, and more. Given the state of the world these days and the heavy presence of technology, we are […]

Expanding to Colombia and Brand Awareness With Online Marketing?

Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it an attractive market for expansion. […]

Entering Latin America: Why Guest Posts Are Important?

Entering Latin America’s market, no matter the industry, requires a great deal of planning and preparation. Specifically, market planning and digital marketing strategy development are essential to building your brand. Especially when entering a new market, you need to optimize and expand your content reach and brand exposure. One of the fastest and most effective […]

5 Tips for Editing Website Videos

Online marketing is the way of the world now. Companies are investing more time, energy, resources, and human capital into developing digital marketing strategies now more than ever. Part of creating a well-rounded and successful campaign is the creation of online marketing, or website, videos. These website videos have proven to be extremely effective in […]

What is Online Personal Branding?

When you search for your name and your company name on Google, what comes up? If you are lucky enough to have an unusual name, the chances are that the first page of Google will feature your company profile, LinkedIn page, and any blog posts you’ve written. But do those links represent you in the […]

What is Online PR?

Public relations has an online PR problem. Many businesses think that PR companies are there to buy advertisements and beg journalists to write stories about their clients. That couldn’t be further from the truth. Most of the time, public relations is about building relationships with news organizations, bloggers, influencers, and opinion leaders. The key is […]

What are Online Promotional Videos?

According to data from Smart Insights, the average consumer will spend 100 minutes a day watching online videos in 2021. Whether it’s on TV catch-up services, YouTube, Netflix, or Facebook, we’re all watching more online than ever before. Sure, most of the content we consume revolves around entertainment, but video is becoming more important in […]

6 strategies for personal branding online

You’re investing in search engine optimization and pay-per-click, but the results are slow and steady. If you’re looking to scale your growth and find new ways to differentiate yourself in a competitive market, personal branding online could be an option. People buy from people, and as a result, entrepreneurs are increasingly branding themselves. Build brand […]

Why are businesses focused online for finding new clients?

According to a recent study, the average consumer now spends a whopping 6 hours and 42 minutes online every day. Half of that is spent on our mobile devices, scrolling through social media. As the world becomes increasingly digitized, developing an online presence has never been more important. Fail to bring your business onto the […]

How website promotional videos can help to convert leads

With so much noise online today, finding ways to stand out can be tough. The chances are that you’ve invested in SEO. Maybe you’re on social media. Perhaps you’re paying for ads on Google. Whatever your marketing strategy looks like, you’re probably not investing in website promotional videos as a sales technique. Below, we explain […]

Why being an online thought leader will lead to move revenue

It may seem like virtually every niche has been “claimed” online now. But the truth is, there are still plenty of opportunities for willing entrepreneurs to make an impact. If you have a strong brand vision and a passion for your industry, it’s possible to assert your authority and become a thought leader. After all, […]

How website content will increase your business revenue

With so much of what we do now conducted online, your company’s digital presence has never been more important. Get it right and you can generate sales from day one. Get it wrong, and you’ll be cannibalized by competitors who are more agile and imaginative than you. Aside from the obvious digital marketing techniques like […]

Why should you publish on news sites to grow your online brand?

In today’s digital-first times, finding new ways to put your products and services in front of potential customers can be tough, therefore you should know how to grow your online brand. Bloggers are cottoning on to guest posts and demanding a fee for placements. Organic reach on social media is at an all-time low, replaced […]

Why businesses should invest in online marketing

Asking Google a question like “How much does online marketing cost?” is enough to make any small business owner feel fearful of the future. As the world becomes increasingly digital and globalized, it’s natural to feel overwhelmed by the many new ways you can reach clients and feel like you’re never going to be able […]

Personal Branding: How to Get Published on Google News

Monitoring and constantly improving your personal branding activity should be one of your top priorities as an entrepreneur. Your personal brand online not only advertises you and your expertise to the world, but it also indirectly advertises your business. The more robust and abundant your personal brand is online, the better off you and your […]

8 Tips for Writing SEO-Optimized Web Content?

Website content is an integral part of every business nowadays. Digital marketing and online public relations are quickly replacing traditional means of advertising and PR. Thanks to the newfound integration of technology into business and our daily lives, online content can be extremely valuable in reaching a large audience. There are truly no limits on […]

What Is Search Engine Optimization (SEO) and Why Is It Important?

The internet and its infinite connectivity have changed the way the entire world operates and interacts. Looking specifically to business, international, domestic, and regional connectivity allows companies and consumers to find and serve otherwise unreachable markets. The internet’s impact and effect span beyond e-commerce though. Entire industries are established upon the internet’s function, and others […]

What Are Online Public Relations (PR)?

As a startup company, creating a genuine relationship with the community and your clients is essential for professional success. Given the shift towards digital and technological means for business, creating that genuine connection with others can seem challenging. Surmounting a digital wall and reaching earnest communication and relationship building is the key to success in […]

10 Strategies for Building a Personal Brand Online?

Building your online personal brand takes a lot of time and effort. With so many platforms, tactics, and nuances to understand and master, devising a strategy can be tricky to navigate. Biz Online Marketing shares ten strategies for you to build up your personal brand online efficiently and effectively. 1. Know your personal brand online […]

How Growing Your Digital Presence Will Grow Your Business Revenue?

As business becomes more and more digitized, establishing an online business brand and presence becomes even more important. Beyond simply establishing one, growing that digital presence is crucial for your business success. Done properly, a robust digital presence can significantly grow your business revenue too. Biz Online Marketing lays the framework for how to successfully […]

Why Does Your Company Logo Design Matter?

Picture your favorite sports apparel company. Now your phone service provider. And now the tube of toothpaste you used this morning. Odds are, when imagining each of these items, you thought of the company name and its corresponding logo. Maybe you just thought of the logo. Either way, the company logo design played a crucial […]

Why Getting Published on Forbes and Entrepreneur Is Important for Your Personal Brand?

As an entrepreneur, increasing brand awareness and reach of your business is a multi-faceted process. Part of that process includes building up your personal brand online. There are many different ways entrepreneurs go about growing their personal brand. One of the most effective and proven ways is by writing and publishing credible, written works online. […]

Why High-Quality Guest Posts Are Essential for Google Rankings?

In digital marketing and online content, search engine results, SEO rankings, and content reach and exposure are the name of the game. To truly master digital marketing and reach as many viewers possible, you need to be creating relevant, optimized, and diversified content. One of the many different forms of online content is high-quality guest […]

How to Best Use Promotional Videos on Your Business Website?

Generating online marketing content for your business is crucial nowadays. Not only does it help improve awareness and recognition of your business, but it can also better your online business brand. The more quality content you have, the more credible and experienced your business and team appear to potential clients. One of the most effective […]

How to Build Your Personal Branding Through Byline Guest Posting?

Personal branding is essential to one’s professional identity and success nowadays. With the latest onset of digital marketing and online business, building up that personal brand online is even more important. Byline guest posting is one very effective way in which you can build your personal brand online. It offers a unique set of benefits […]

Why Is Byline Guest Posting Important for Your Business?

Building up your business’s brand online is a very important aspect of digital marketing nowadays. Part of that digital marketing footprint is the creation of articles/pieces about industries related to your business. Creating that online content can be done for in-house purposes and outlets. However, it can also be done for other online sources unrelated […]

What is the difference between online PR and online marketing?

For both established organizations and startup businesses, the only way to win over clients is to put your brand in front of your target market. The good news is that there are many ways to do that. You might want to follow traditional marketing practices like leafleting and newspaper advertisements. You could even sponsor an […]

How becoming an online thought leader will make you more money

Every entrepreneur wants to become an online thought leader in their niche. Not only is it a great confidence boost to considered one of the most authoritative figures in your industry, but it can increase your profitability. On both a personal and professional level, thought leadership can unlock new opportunities for growth, additional revenue streams, […]

How to become a thought leader in your industry

In today’s competitive market, where businesses are competing for customers not only on a local level but international level, anything you can do to stand out will help. One of those is to become a thought leader in your industry, opening up opportunities for sales and revenue diversification. Below, we’ve rounded up our advice on […]

How guest posting will improve your business brand

Wherever you’re at on your entrepreneurial journey, guest posting is one of the most effective ways to build your business brand.  Simply put, you reach out to bloggers and websites that might be interested in your opinions. You then prepare a piece of content that delivers real value to their audience. As a thank you […]

7 tips to improve your business branding online

As a small business owner, finding new ways to improve your business branding online will be the key to your long-term success. Nowadays, it seems like every man and his dog have their own business. It’s easy to see why – all you need is an idea and a domain name and you can start […]

Why do you need an online public profile as a business owner

As an entrepreneur, the chances are that your priority is on building your business brand. It takes time to create a buzz around a brand and build trust, so the sooner you get started, the better. But have you also created an online public profile for yourself? Although your primary focus should be on your […]

How to rank online with SEO optimized content

Though pay-per-click advertising allows you to appear at the top of search engine results pages for a fee, SEO optimized content can help you get there organically. With the right content marketing and link building campaigns, it’s possible to outrank major brands on Google and Bing and drive thousands of organic visitors to your website […]

How online PR can lead to more money for your business

For both established and early-years businesses, online PR is essential. Not only does it help you manage your brand’s reputation, but it’s a way to earn money. The best part? Most businesses don’t understand the real value of public relations. Indeed, many entrepreneurs put their focus on high and immediate-return marketing tasks. Think social media […]

Tips to become a thought leader in your industry

Whether you’re a serial entrepreneur or launching your first startup, the chances are that you’ve seen the phrase “thought leader” being banded about. As digital marketing continues to evolve, entrepreneurs are increasingly turning to their personal brands to drive sales. If you can become a thought leader in your niche and win over the trust […]

8 tips for a good company logo

Whether you’re starting a new business or rebranding an existing organization, the chances are that you’ll be thinking about a new company logo. Some entrepreneurs place very little value in their brand. Whilst it’s true that your products and services will help you build your business, branding is also key. A well-designed company logo will […]

How website promotional videos can help your Google rankings

As an entrepreneur or startup business owner, the chances are that you’re always looking for new ways to stand out. As well as social media and paid ads, you’ll likely invest in online public relations. Maybe even write blog posts for your website. But have you considered the benefits of website promotional videos to reposition […]

How to grow your business with targeted guest posts

Whether you’re a startup looking to build brand awareness or an established firm wanting to scale, SEO makes sense. Guest posts might not be the first thing that comes to mind when working on a digital marketing campaign, but they might just be the most effective. When used correctly, guest posts can position your business […]

Why should you hire a digital marketing agency?

If you want to succeed in today’s cut-throat market, you need to be online. Established and startup businesses alike cannot afford to get by without an effective online marketing push. Though some companies do it on their own, working with a digital marketing agency makes sense. Sure, you’ll need to find room in your budget […]

Why Are Branded Online Marketing Videos Important for Your Business?

Establishing a brand personality and online content for a business is an important aspect of marketing nowadays. Among the many different types of content, branded online marketing videos are some of the most productive and informational. Having marketing videos for your company’s website and social media pages communicates multiple, important pieces of information. To help […]

How can a PR company help with startup marketing?

It’s not just established businesses that hire a PR company. As a startup, you might be wondering how best to position your business. Startup marketing is not only time-consuming, but it can be incredibly expensive. After investing in branding, you need to spend a lot of money to make any noise. The truth is, the […]

What is a Digital PR Company?

In today’s always-online world, both consumers and professionals spend most of their day looking at a smartphone or computer screen. Because of that, having a strong digital presence is the key to growing your business and standing out from competitors. An increasing number of startups choose to work with a digital PR company. These firms […]

Why Is It Important to Build an Online Business Brand?

As your company grows its digital footprint and reaches more audience members, you might think your work is done. That expanding the amount of online content your company produces is really just the name of the game. While this is a great start, there’s much more to just increasing the quantity of content on your […]

How guest posting will help you become a thought leader

If you want to become a thought leader, you’ll need to do much more than write a few blog posts for your website and cross your fingers that an infographic will go viral – you need to put in the work. In order to stand out from the crowd and truly be considered a leader […]

What Is Online Content and Why Is It Important for Your Website?

As businesses, buying, advertising, and interactions with customers become more and more digital, online content becomes ever more important. Whether your business is a brand-new startup, or has years of experience in its respective industry, it is essential for continued success. If you’re unsure of what online content is, why it’s important, and/or how your […]

Why is it important to have company promotional videos?

Whether you’re a startup business looking for tips on increasing sales and brand awareness or an established organization ready to “level up” and compete with rival brands, you cannot overlook the power and importance of video. According to one report, video now accounts for 80% of all consumer internet traffic, with people preferring to watch […]

Why is it important to build your personal brand?

Whether you like it or not, the business world is becoming increasingly digital, and the more active and engaged you are online, the more you’ll get back from it. Entrepreneurs who are able to appear omnipresent and create quality content for their site, newsletter, and social media handles can become influencers in their own right, […]

Tips to improve your online personal branding

As an entrepreneur, managing your online personal branding is so important. When a potential client types your name into Google or Facebook, they should be greeted with professional, well-maintained profiles that reflect your values as an entrepreneur and as a business owner. If they see pictures of you and your partner on the beach or […]

Why is your company logo design is important? And what does it mean about you?

In the world of marketing, a picture is worth a thousand words.  Get it right and it could be worth a lot more than that. According to a scientific study, we process images up to 60,000 times faster than we do text, demonstrating the huge importance of building a successful digital brand. Whether you’re starting […]