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The latest marketing, public relations, branding and business news

Why Does Your Company Logo Design Matter?

Picture your favorite sports apparel company. Now your phone service provider. And now the tube of toothpaste you used this morning. Odds are, when imagining each of these items, you thought of the company name and its corresponding logo. Maybe you just thought of the logo. Either way, the company ...

Why Getting Published on Forbes and Entrepreneur Is Important for Your Personal Brand?

As an entrepreneur, increasing brand awareness and reach of your business is a multi-faceted process. Part of that process includes building up your personal brand online. There are many different ways entrepreneurs go about growing their personal brand. One of the most effective and proven ways is by writing and ...

Why High-Quality Guest Posts Are Essential for Google Rankings?

In digital marketing and online content, search engine results, SEO rankings, and content reach and exposure are the name of the game. To truly master digital marketing and reach as many viewers possible, you need to be creating relevant, optimized, and diversified content. One of the many different forms of ...

How to Best Use Promotional Videos on Your Business Website?

Generating online marketing content for your business is crucial nowadays. Not only does it help improve awareness and recognition of your business, but it can also better your online business brand. The more quality content you have, the more credible and experienced your business and team appear to potential clients. ...

How to Build Your Personal Branding Through Byline Guest Posting?

Personal branding is essential to one’s professional identity and success nowadays. With the latest onset of digital marketing and online business, building up that personal brand online is even more important. Byline guest posting is one very effective way in which you can build your personal brand online. It offers ...

Why Is Byline Guest Posting Important for Your Business?

Building up your business’s brand online is a very important aspect of digital marketing nowadays. Part of that digital marketing footprint is the creation of articles/pieces about industries related to your business. Creating that online content can be done for in-house purposes and outlets. However, it can also be done ...

What is the difference between online PR and online marketing?

For both established organizations and startup businesses, the only way to win over clients is to put your brand in front of your target market. The good news is that there are many ways to do that. You might want to follow traditional marketing practices like leafleting and newspaper advertisements. ...

How becoming an online thought leader will make you more money

Every entrepreneur wants to become an online thought leader in their niche. Not only is it a great confidence boost to considered one of the most authoritative figures in your industry, but it can increase your profitability. On both a personal and professional level, thought leadership can unlock new opportunities ...

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