online marketing

What the COVID-19 Pandemic has Taught us About the Importance of Online Marketing in Latin America

The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have caused the most extensive damage …

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How to Use Your Personal Online Brand to Grow in 2021?

Given the outbreak of the coronavirus, many businesses had to readjust and adapt their 2020 plans to fit the changing environment. A major component of this readjusting was growing an online business presence, personality, and activity. Businesses that didn’t previously have an online presence adopted one out of necessity, given mandatory quarantines and shutdowns. Those …

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Expanding to Colombia and Brand Awareness With Online Marketing?

Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it an attractive market for expansion. …

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What is the difference between online PR and online marketing?

For both established organizations and startup businesses, the only way to win over clients is to put your brand in front of your target market. The good news is that there are many ways to do that. You might want to follow traditional marketing practices like leafleting and newspaper advertisements. You could even sponsor an …

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