Applying search engine optimization (SEO) strategies to a blog is critical if you want your content to be found and read by people interested in the subject you are writing about. While ranking well for topics and search terms that see a lot of content published about them can be difficult, if your blog focuses […]
Social media trends are changing rapidly and it is increasingly important to adjust to them in order to plan your marketing strategy, grow your audience and reduce costs. In this article we will analyze trends that have been named in Hootsuite’s Global Social Media Trends Report 2022, a report that includes data from a survey
Three Social Media Trends to Watch Out for in 2022 Read More »
The arrival of the COVID-19 pandemic caused distress in commerce and health industries worldwide. Latin America was no exception to this trend, exemplified by this part of the world being consistently ranked among world regions where the pandemic and subsequent measures put in place to flatten the infection curve, have caused the most extensive damage
Given the outbreak of the coronavirus, many businesses had to readjust and adapt their 2020 plans to fit the changing environment. A major component of this readjusting was growing an online business presence, personality, and activity. Businesses that didn’t previously have an online presence adopted one out of necessity, given mandatory quarantines and shutdowns. Those
How to Use Your Personal Online Brand to Grow in 2021? Read More »
Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it an attractive market for expansion.
Expanding to Colombia and Brand Awareness With Online Marketing? Read More »
Asking Google a question like “How much does online marketing cost?” is enough to make any small business owner feel fearful of the future. As the world becomes increasingly digital and globalized, it’s natural to feel overwhelmed by the many new ways you can reach clients and feel like you’re never going to be able
Why businesses should invest in online marketing Read More »
For both established organizations and startup businesses, the only way to win over clients is to put your brand in front of your target market. The good news is that there are many ways to do that. You might want to follow traditional marketing practices like leafleting and newspaper advertisements. You could even sponsor an
What is the difference between online PR and online marketing? Read More »