Every entrepreneur wants to become an online thought leader in their niche. Not only is it a great confidence boost to considered one of the most authoritative figures in your industry, but it can increase your profitability. On both a personal and professional level, thought leadership can unlock new opportunities for growth, additional revenue streams, […]
How becoming an online thought leader will make you more money Read More »
In today’s competitive market, where businesses are competing for customers not only on a local level but international level, anything you can do to stand out will help. One of those is to become a thought leader in your industry, opening up opportunities for sales and revenue diversification. Below, we’ve rounded up our advice on
Wherever you’re at on your entrepreneurial journey, guest posting is one of the most effective ways to build your business brand. Simply put, you reach out to bloggers and websites that might be interested in your opinions. You then prepare a piece of content that delivers real value to their audience. As a thank you
How guest posting will improve your business brand Read More »
As a small business owner, finding new ways to improve your business branding online will be the key to your long-term success. Nowadays, it seems like every man and his dog have their own business. It’s easy to see why – all you need is an idea and a domain name and you can start
As an entrepreneur, the chances are that your priority is on building your business brand. It takes time to create a buzz around a brand and build trust, so the sooner you get started, the better. But have you also created an online public profile for yourself? Although your primary focus should be on your
Why do you need an online public profile as a business owner Read More »
Though pay-per-click advertising allows you to appear at the top of search engine results pages for a fee, SEO optimized content can help you get there organically. With the right content marketing and link building campaigns, it’s possible to outrank major brands on Google and Bing and drive thousands of organic visitors to your website
For both established and early-years businesses, online PR is essential. Not only does it help you manage your brand’s reputation, but it’s a way to earn money. The best part? Most businesses don’t understand the real value of public relations. Indeed, many entrepreneurs put their focus on high and immediate-return marketing tasks. Think social media
How online PR can lead to more money for your business Read More »
Whether you’re a serial entrepreneur or launching your first startup, the chances are that you’ve seen the phrase “thought leader” being banded about. As digital marketing continues to evolve, entrepreneurs are increasingly turning to their personal brands to drive sales. If you can become a thought leader in your niche and win over the trust
Tips to become a thought leader in your industry Read More »
Whether you’re starting a new business or rebranding an existing organization, the chances are that you’ll be thinking about a new company logo. Some entrepreneurs place very little value in their brand. Whilst it’s true that your products and services will help you build your business, branding is also key. A well-designed company logo will
As an entrepreneur or startup business owner, the chances are that you’re always looking for new ways to stand out. As well as social media and paid ads, you’ll likely invest in online public relations. Maybe even write blog posts for your website. But have you considered the benefits of website promotional videos to reposition
How website promotional videos can help your Google rankings Read More »