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The latest marketing, public relations, branding and business news

Why Is Byline Guest Posting Important for Your Business?

Building up your business’s brand online is a very important aspect of digital marketing nowadays. Part of that digital marketing footprint is the creation of articles/pieces about industries related to your business. Creating that online content can be done for in-house purposes and outlets. However, it can also be done ...

What is the difference between online PR and online marketing?

For both established organizations and startup businesses, the only way to win over clients is to put your brand in front of your target market. The good news is that there are many ways to do that. You might want to follow traditional marketing practices like leafleting and newspaper advertisements. ...

How becoming an online thought leader will make you more money

Every entrepreneur wants to become an online thought leader in their niche. Not only is it a great confidence boost to considered one of the most authoritative figures in your industry, but it can increase your profitability. On both a personal and professional level, thought leadership can unlock new opportunities ...

How to become a thought leader in your industry

In today’s competitive market, where businesses are competing for customers not only on a local level but international level, anything you can do to stand out will help. One of those is to become a thought leader in your industry, opening up opportunities for sales and revenue diversification. Below, we’ve ...

How guest posting will improve your business brand

Wherever you’re at on your entrepreneurial journey, guest posting is one of the most effective ways to build your business brand.  Simply put, you reach out to bloggers and websites that might be interested in your opinions. You then prepare a piece of content that delivers real value to their ...

7 tips to improve your business branding online

As a small business owner, finding new ways to improve your business branding online will be the key to your long-term success. Nowadays, it seems like every man and his dog have their own business. It’s easy to see why - all you need is an idea and a domain ...

Why do you need an online public profile as a business owner

As an entrepreneur, the chances are that your priority is on building your business brand. It takes time to create a buzz around a brand and build trust, so the sooner you get started, the better. But have you also created an online public profile for yourself? Although your primary ...

How to rank online with SEO optimized content

Though pay-per-click advertising allows you to appear at the top of search engine results pages for a fee, SEO optimized content can help you get there organically. With the right content marketing and link building campaigns, it’s possible to outrank major brands on Google and Bing and drive thousands of ...

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