Digital marketing is taking businesses and industries by storm, and Google is leading the charge. When you have a question about something, to where do you turn? When looking for the hottest new products and brands, who has those answers and millions more? Google’s reach across the globe is impressive. So much so that it […]
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Given the outbreak of the coronavirus, many businesses had to readjust and adapt their 2020 plans to fit the changing environment. A major component of this readjusting was growing an online business presence, personality, and activity. Businesses that didn’t previously have an online presence adopted one out of necessity, given mandatory quarantines and shutdowns. Those
How to Use Your Personal Online Brand to Grow in 2021? Read More »
Amid recent international concerns and obstacles, the tourism industry has seen little activity in recent months. However, that doesn’t mean the industry is staying stagnant. If anything, individuals are dreaming of and yearning for touristic experiences and escapes now more than ever before. While there is still hesitation to travel, the tourism industry is still
No matter the business or industry, establishing a digital marketing strategy and building up your online presence is essential nowadays. There are many potential aspects of a company’s digital marketing strategy, including content creation, social media, videos, and more. Given the state of the world these days and the heavy presence of technology, we are
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Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it an attractive market for expansion.
Expanding to Colombia and Brand Awareness With Online Marketing? Read More »
Online marketing is the way of the world now. Companies are investing more time, energy, resources, and human capital into developing digital marketing strategies now more than ever. Part of creating a well-rounded and successful campaign is the creation of online marketing, or website, videos. These website videos have proven to be extremely effective in
Asking Google a question like “How much does online marketing cost?” is enough to make any small business owner feel fearful of the future. As the world becomes increasingly digital and globalized, it’s natural to feel overwhelmed by the many new ways you can reach clients and feel like you’re never going to be able
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Website content is an integral part of every business nowadays. Digital marketing and online public relations are quickly replacing traditional means of advertising and PR. Thanks to the newfound integration of technology into business and our daily lives, online content can be extremely valuable in reaching a large audience. There are truly no limits on
The internet and its infinite connectivity have changed the way the entire world operates and interacts. Looking specifically to business, international, domestic, and regional connectivity allows companies and consumers to find and serve otherwise unreachable markets. The internet’s impact and effect span beyond e-commerce though. Entire industries are established upon the internet’s function, and others
What Is Search Engine Optimization (SEO) and Why Is It Important? Read More »
As a startup company, creating a genuine relationship with the community and your clients is essential for professional success. Given the shift towards digital and technological means for business, creating that genuine connection with others can seem challenging. Surmounting a digital wall and reaching earnest communication and relationship building is the key to success in