Biz Online Marketing

How to Use Your Personal Online Brand to Grow in 2021?

Given the outbreak of the coronavirus, many businesses had to readjust and adapt their 2020 plans to fit the changing environment. A major component of this readjusting was growing an online business presence, personality, and activity. Businesses that didn’t previously have an online presence adopted one out of necessity, given mandatory quarantines and shutdowns. Those …

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Tourism and the New Focus on Digital Marketing

Amid recent international concerns and obstacles, the tourism industry has seen little activity in recent months. However, that doesn’t mean the industry is staying stagnant. If anything, individuals are dreaming of and yearning for touristic experiences and escapes now more than ever before. While there is still hesitation to travel, the tourism industry is still …

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Why Digital Marketing Is Important for Your Business?

No matter the business or industry, establishing a digital marketing strategy and building up your online presence is essential nowadays. There are many potential aspects of a company’s digital marketing strategy, including content creation, social media, videos, and more. Given the state of the world these days and the heavy presence of technology, we are …

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Expanding to Colombia and Brand Awareness With Online Marketing?

Expanding to international markets is an exciting step in the growth and overall lifecycle of any company. For those prospecting potential hosts for startup expansion, Colombia poses great advantages and opportunities. The growing political stability, expanding entrepreneurial market, increasing FDI figures, and Colombia’s focus on tech and innovation make it an attractive market for expansion. …

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8 Tips for Writing SEO-Optimized Web Content?

Website content is an integral part of every business nowadays. Digital marketing and online public relations are quickly replacing traditional means of advertising and PR. Thanks to the newfound integration of technology into business and our daily lives, online content can be extremely valuable in reaching a large audience. There are truly no limits on …

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What Is Search Engine Optimization (SEO) and Why Is It Important?

The internet and its infinite connectivity have changed the way the entire world operates and interacts. Looking specifically to business, international, domestic, and regional connectivity allows companies and consumers to find and serve otherwise unreachable markets. The internet’s impact and effect span beyond e-commerce though. Entire industries are established upon the internet’s function, and others …

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What Are Online Public Relations (PR)?

As a startup company, creating a genuine relationship with the community and your clients is essential for professional success. Given the shift towards digital and technological means for business, creating that genuine connection with others can seem challenging. Surmounting a digital wall and reaching earnest communication and relationship building is the key to success in …

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